It was the footballing equivalent of moving Coronation Street to the BBC, making Songs of Praise pay-per-view or simply executing Ant & Dec by firing squad.
Back in 2000, ITV shocked the nation by winning the rights for Premiership highlights and unceremoniously cancelling Match of the Day in the process.
There’s no downplaying the seismic nature of the news. Match of the Day was a cultural institution, with a theme tune hummable by the non-cave-dwelling population and a plethora of recognisable commentators and pundits.
Clearly, ITV had their work cut out to convince audiences of their suitability. Already finding themselves 1-0 down through the necessity of adverts, the station decided to embrace technology in order to steal a march on their rivals.
Read the full article on Townsend’s Tactics Truck here.
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